We help wedding industry leaders succeed.
We’ve been turning around wedding companies, designing brand expansion plans, creating hotel wedding revenue strategies, increasing destination wedding market share, and training thousands of wedding and hospitality professionals since 2005.
Throughout it all, we’ve seen first-hand that running a profitable wedding business doesn’t have to include the status quo of skipping sleep, working with nightmare clients, or compromising your core values. It’s also not just for a lucky few.
A business and life you love can be your reality, too.
We started from scratch so you don’t have to.
Our process includes a mix of the four proprietary Splendid Frameworks™ we developed from scratch:
-
Turn destination wedding travelers into lifelong leisure visitors by aligning Infrastructure, Inclusion, Innovation, and Inspiration.
Best for tourism boards, CVBs & hospitality brands
-
Exponentially improve your business (and get your life back) by getting your Money, Method, and Message right.
Best for wedding companies with up to $50M in annual revenue
-
A profitable approach to wedding pricing that protects your brand’s integrity and long-term value, no matter your niche.
Best for luxury wedding business owners.
-
The original wedding buyer type model and the only one tested and validated by a behavioral psychologist.
Best for brands looking to capture wedding market share.
To round things out we also incorporate other best practice methods where needed, such as McKinsey’s 7-S model.
The result is a consulting approach that is informed, thoughtful, and nuanced — arming you with profitable solutions that are easy to understand, specific to your business and niche market, and that just plain work.
We are authentic optimists & data driven strategists.
Everything we do is rooted in three core perspectives:
-
Playing to your fears is not our thing. Neither is toxic positivity. We name things as they are and also as they could be.
-
We show you how people actually think and behave, rather than what they say.
-
You need to keep the lights on this year and also in 20 years. We set you up to succeed long-term, not just today.
FAQs
-
We work with any company who has high net worth (HNW), very high net worth (VHNW) or ultra high net worth (UHNW) brides, grooms, or wedding guests as a customer.
This includes businesses whose sole focus is weddings as well as brands in other industries who target luxury wedding consumers within one of their business verticals, such as hotels, retailers, manufacturers, DMOs, tourism boards, etc.
-
We believe in end dates, not endless retainers. We work on a project basis as our job is to solve the problem you’re facing, not string you along for years.
We use a value-based pricing model and fees are custom-quoted based on the size, scope, and nature of your project.
-
Raising capital is heavily regulated by the US Securities and Exchange Commission.
While we are happy to create a strategy that ensures you're ready to raise capital or sell your business, you will need a broker or investment advisor licensed with the Financial Industry Regulatory Authority (FINRA) to legally arrange financing.
-
We do not offer group coaching nor masterminds. While this type of education can sometimes be valuable, we specialize in creating strategies and solutions that are custom to your unique situation.
If you’ve outgrown the wisdom of the crowd or reached a level in your wedding business where the advice that once worked can’t take you any further, you’re in the right place.
-
Everything you share remains confidential, whether we end up working together or not.
We are happy to sign a mutual NDA for your – and your legal team's – peace of mind.
Ready to elevate your success in weddings?
Drop us a note and we’ll be in touch to discuss your goals. If we’re not the best solution for you, we’ll recommend someone who is.
Everything you share remains confidential, whether we end up working together or not.