+ Survey administered in six languages: Arabic, English, Hindi, Mandarin, Portuguese, and Spanish.

+ Currency denoted in USD and PPP-adjusted using the respective GDP deflators.

2024 Luxury Wedding Market Report survey participants include people living in:

Africa
Asia
Australasia
Central America
Europe
Middle East
North America
South America
South Asia
Southeast Asia

We surveyed 52,738 people over 8 months in 6 languages.

The sample size for the 2024 Global Wedding Market Report was comprised of 52,738 male, female, and non-binary individuals age 16 or older who married in 2023.

Eligibility was extended regardless of nationality, race, religion, sexual orientation, or income level.

The data in this report are from completed submissions of a continuous online survey conducted by Splendid Insights from February 1 - October 31, 2023.

The survey was administered in six languages: Arabic, English, Hindi, Mandarin, Portuguese, and Spanish.

Survey participants were reached via the extensive international network Splendid Insights has developed, both within and outside the global wedding industry.

Four generational cohorts are represented in this report: Baby Boomers, Generation X, Millennials, and Generation Z.

For this report, marriage relationship types were defined as heterosexual, same-sex, or “other” (in which at least one partner identifies as non-binary).

Currency in this report is denoted in USD and adjusted for purchasing power parity using the respective GDP deflators.

The margin of error for the Global Wedding Market Report is +/- 1.1% with a 96% confidence level. The margin of error is larger for results based on segmentations of the Global Wedding Market Report, but never exceeds +/- 4.01% with a 92% confidence level.