Think Splendid TV, Season 1 Episode 5
How do you celebrate 15 years in business when you can’t throw a party? You launch a YouTube channel.
I'm sitting down with wedding industry leaders from eight countries to discuss the realities of owning an event business in 2020. These Splendid Conversations are honest, candid, and authentically optimistic.
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In this episode of Splendid Conversations, I chat with my friend Marcy Blum, a celebrity wedding planner and luxury event entertaining expert based in New York as well as the author of the best-selling book, Wedding Planning for Dummies.
Marcy and I talk about the stigma attached to changing your mind as a business owner, why she switched her wedding planning pricing model after 30 years in the events industry, giving up her office space in Manhattan and the cost of the pandemic on her business, and more.
Luxury Caterer Fred Apaloo on His Fanatical Attention to Detail in Marketing
Think Splendid TV, Season 1 Episode 4
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In this episode, I chat with Fred Apaloo, the founder of Villa Grace, a luxury boutique caterer based in Accra, Ghana. Named to the Forbes Africa 30 under 30 list, Fred has catered for the Queen of Denmark; the CFO of Facebook, and the COO of Bank of America Merrill Lynch, among other notable VIPs.
Fred and I talk about how his desire to show his American friends that Africa cannot be stereotyped ultimately led to the birth of his catering company, the impact of the pandemic on the luxury event industry in Ghana, thinking through every angle of luxury business marketing, and staying creative when the work isn't there to demand it.
You can watch the full video of my conversation with Fred here.
Written by
LIENE STEVENS
Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, and award-winning business strategist. Armed with $2000, a healthy work ethic, and an undeserved dose of privilege, Liene bootstrapped Think Splendid from a scribble in a notebook to a successful wedding business consulting firm with a client list spanning 94 countries.
