Think Splendid TV

Eddie Zaratsian on Preparing Your Business for Brand Partnerships

Think Splendid TV, Season 1 Episode 6

How do you celebrate 15 years in business when you can’t throw a party? You launch a YouTube channel.

I'm sitting down with wedding industry leaders from eight countries to discuss the realities of owning an event business in 2020. These Splendid Conversations are honest, candid, and authentically optimistic.

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In episode six of Splendid Conversations, I chat with my friend Eddie Zaratsian, a celebrity event designer based in Los Angeles, California. Eddie and I first met in 2001, making him one of my oldest friends in the wedding industry (and we have argued like siblings ever since).

Eddie and I talk about staying relevant year after year, what it takes to land brand partnerships, the impact of the pandemic on his business, and more.

You can watch my conversation with Eddie here.


Written by
LIENE STEVENS

Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, and award-winning business strategist. Armed with $2000, a healthy work ethic, and an undeserved dose of privilege, Liene bootstrapped Think Splendid from a scribble in a notebook to a successful wedding business consulting firm with a client list spanning 94 countries.